#Jay z beyonce museum video series#
#Jay z beyonce museum video free#

Roc Nation owns the studio so a lot of the actual equipment was there, and it was painstakingly rendered to be as accurate as possible: According to Perez, her husband Roc Nation Sports President Juan Perez, who has known Jay since 1996, went in and said, “No, that panel was brown, not black!” and other tweaks. There is also a big video screen showing archival clips and a giant college of Jay images designed by artist Jazz Grant.Ģ) A recreation of Baseline Studios, where much of Jay’s work was recorded. (Full credits appear below.)ġ) “Already a Work of Art”: This section features objects from Jay’s career - from the jacket of his “Decoded” book to a recreation of the Marcy Project sign - with audio of interviews with him recorded during each era of his career. Produced and designed by Bruce and Shelly Rogers (who’d worked with Roc on Super Bowl Halftime shows and Jay’s 2010 tour with Eminem) and New York-based design firm General Idea, the exhibit has a sleek, clean design, with lots of steel, glass and white. The exhibit is a testament to JAY-Z setting a blueprint for the leaders of tomorrow to follow.” He leveraged his artistic genius to ascend heights that were previously unimaginable. Roc Nation co-founder and vice chairman Jay Brown tells Variety, “It’s an absolute honor to bring this exhibit to life and highlight Jay’s unprecedented impact on music, culture, business, philanthropy and society.

#Jay z beyonce museum video series#

There will even be a series of custom cards, one each for Jay’s 13 albums, and a special boxed set of them, autographed by Jay, will be auctioned off with the proceeds going to support public libraries.

#Jay z beyonce museum video free#

That inclusive quality is central to the exhibit, which was paid for entirely by Roc Nation - Perez will only say that it cost “millions” - and the fact that it is not only free to everyone who wants to attend, it will inspire people to get library cards.

The library is the right size and scale for what they had in mind it’s not far from the famous Marcy Projects where Jay was born, raised and dreamed of the career that he’s been manifesting for more than 30 years it is a living symbol of the language and wordplay that Jay’s career is based on and most importantly, it’s for everyone. However, when Brooklyn Public Library President/CEO Linda Johnson reached out to Roc Nation seeking items for an exhibit it was planning based on hip-hop’s 50th anniversary, Perez knew she’d found the right place. The company had initial conversations with the Brooklyn Museum, which staged the Bowie exhibit, but it didn’t feel like the right fit, possibly because - although she didn’t use this word - it may have felt elitist. Roc Nation CEO Desiree Perez says the idea came about as she worked to catalog and store Jay’s vast archives, and was exploring ideas for ways to display it publicly. The exterior of the building is part of the exhibit as well, with its entire, historic front façade covered with a giant adhesive billboard bearing quotes from Jay, as well as a large video cube in front of the building, reminiscent of (but smaller than) the one in the center of the stage on Beyonce’s 2016 “Lemonade” tour. Rather than taking a chronological approach, the exhibit is divided into seven “zones,” based on lyrics or phrases from Jay’s songs like “Hov Did That,” “So Fly,” “A Work of Art Already,” and more (they’re described below). Best of all? It’s free to everyone, and for those unable to visit, the entire exhibit is available on at, with detailed information and photos of each item. Remarkably, the entire project was kept a secret from Jay and his wife Beyoncé until the day before it opened, although Beyoncé’s ongoing “Renaissance” tour was probably a useful distraction.īilled as an homage to Jay’s influence on culture, music, business and social justice, it’s a sprawling history of his life and career that extends into two floors of the museum, containing recordings, clothing, artifacts from his career, audio tours, tons of video and most of all, a living testament to his remarkable accomplishments over the past three and a half decades.